1. What benefits Foley obtained from each of the three plans of social media that cited the
case?
The proposed advertising agency was to bring UNME Jeans brand new media, three social
networks: Zwinktopia, Facebook and YouTube. Each of them has several benefits to reach
consumers.
One of the main benefits of YouTube is that it is the primary site to centralize and store
videos on line. Participatory video ads where users choose the option to see them, to
qualify them and discuss them with other users, consumers involves achieving a better
reception of the message and brand awarness.
The platform is very useful for businesses as it is very popular and is used worldwide. It
also provides the possibility of a more emotional communication with consumers,
promoting transparency and credibility of the brand.
Another benefit offered by this platform is that all the content generated in the channel of
the same brand helps to generate organic search engine optimization and it is reproducible
through various channels such as the web, mobile phone and even TV.
The platform can store videos and host them on the website of the brand thus increasing
the average connection time of users.
It is also a very effective means. 75% of visitors who see the board chooses to see the
commercial. Results from 5-10 times more than the choice of display advertising and
banners. A video advertising preproyeccin is twice as effective as 10 banner
advertisements.
One of the most tangible benefits in the Facebook network is segmentation. You can define
the target segment based on the demographic and psychographic information contained in
