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Assignment 2 – Case Synthesis: Apple Inc.
1. Background
In recent years, many enterprises have incorporated Corporate Social Responsibility (CSR)
into the core strategy to enhance business performance. Nevertheless, as the global leader of
the technology industry, Apple’s negligence of CSR came under intensive public scrutiny,
facing criticisms for environmental pollution and labor right infringement. Recommendations
are made to resolve the crisis and restore Apple’s reputation.
2. Situation Analysis: Key Issues in Apple’s Supply Chain Management
2.1 Infringement of Labor Right due to Overtime Demands
Apple’s CSR image was damaged by a labor right scandal of its supplier, Foxconn, which
was involved in overtime exploitation and deplorable working conditions. Over 75% of
Foxconn employees were required to work for more than 60 hours a week and 11 days
consecutively without any overtime compensation. The excess working hours and unpaid
overtime policy violates the Apple’s Code of Conduct severely. Furthermore, employees
were demanded to work in factories with poor sanitary condition with malfunctioned
