1
Case study
Xiaomi
Management Principles
Dr. Vikrant Janawade
Presented by: Alexandre Constantin
2
Table of
contents
1. Introduction & Objectives
●Xiaomi introduction
●Xiaomi and innovation
●Objectives
2. Open innovation model: Want, Find, Get, Manage
●Want, Find, Get, Manage Model
●Phase 1: Want
●Phase 2: Find
●Phase 3: Get
●Phase 4: Manage
3. Application of the model to Xiaomi
●Why would a tech company like Xiaomi include fans in their
organization and where would they find the right fans to
collaborate with?
●How does Xiaomi collaborate with important fans?
●How would Xiaomi have to structure the organization to
effectively have this sort of collaboration?
4. Lessons for managers
●Companies can include customers in the development of
products and services
●How companies can involve customers in the development
process
1 Introduction & Objectives
3
4
▪ Electronics company founded by Chinese
entrepreneur Lei Jun in 2010
▪ High-end quality, yet reasonable price
products
▪ Primarily focused on the Chinese and
Asia-Pacific markets
▪ Triple-digit growth from 2013 to 2014
▪ 3rd largest seller of smartphones in
the world
Xiaomi introduction
Xiaomi and innovation
▪ When Lei Jun founded Xiaomi, he put a team consisting of skilled people
from various companies, such as Google, Microsoft, Motorola, Yahoo etc.
▪ They were brought together to bring Lei Jun’s vision to life:
“Innovation for everyone”
▪ Xiaomi fans (“Mi-fans”) were engaged from the founding of the company,
contributing to the process of developing new products
▪ Co-creation and co-design of Xiaomi products by Mi-fans is very
interesting in regards to development of open innovation
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The case study answers the following question:
How can Xiaomi structure their organization to more
effectively engage creativity of their fans?
This raises the following questions:
▪ Why would a tech company like Xiaomi include fans in their organization
and where would they find the right fans to collaborate with?
▪ How would they collaborate with important fans?
▪ How would they have to structure the organization to effectively have
this sort of collaboration?
They will be answered using the Want, Find, Get, Manage Model.
6
Objective
2 Open innovation model:
