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Although Uber loses over $1 billion year under Travis Kalanick’s watch, they
make back much more through the growth and technological advancements of their
business. Being worth over $70 billion in just 7 years of existence, Uber is greatly
outperforming peers like Lyft to hit the bottom line fiscally, however Wicks argues
that a company should be concerned on measuring its social and environmental
performance in addition to what it achieves financially (Kinicki & Williams 2018).
Wicks further breaks down the triple bottom line by explaining that a company
should be concerned with the 3 P’s – people, planet, and profit in order to measure
the company’s triple bottom line (2018). Upon greater analysis, I would argue that
Uber fails at hitting the other two components, social and environmental
performance, of the triple bottom line.
Uber’s track record for having a cut-throat individual culture where
subordinates are throwing their direct leader under the bus to try and take their job
all the while boasting about it around the workplace is gravely concerning. Uber also
has a questionable approach when dealing with their drivers, customers, regulators,
media critics, competitors, and even their own board members! They really try to
push the envelope everywhere they interact with people. Board members Mitch and
Freada Kapor said it best when they wrote a letter to the board discussing how they
were fed up with Uber’s toxicity and pattern of bad behavior all around. Where
