Running heading: GLOBAL ADVERTISING ETHICES
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Global Advertising Ethics: Distinguishing Between
Ethical and Unethical Advertising
Ya Wang
Monroe College
Ethics and Leadership: An Interdisciplinary Perspective
Instructor: Rhonda L. Maco
12/14/2015
Running heading: GLOBAL ADVERTISING ETHICES
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Introduction
In today’s business world, companies face a great pressure of the severe competition.
Advertising is a critical way to communicate with customers in the age of competition. It
helps the company spread out their message to the right group, let the potential customers
know about their products or services. By using various media types and different
marketing techniques, advertising consistently convinces the audience to buy the
products or services, which results in a tight connection between company and customers.
However, like other human activities, advertising is not always on the right side. Or in
