Questions and Answers:
1. What are the strengths and weaknesses of the Campbell Soup Company’s
marketing information system?
Weakness:
• For one – their social media presence for a large corporation is really lacking. A company
as well known as Campbell should be current in social media, they have not posted to in
over a month.
• They rely to heavily on the fact that they are the oldest name in the soup business and I
feel like they are a little lazy when it comes to their marketing with other competitors on
their heels.
Strength:
The Campbell Soup Company makes and markets much more than just soup these days. Over the
years, the company has added or created such brands as Pepperidge Farms, Swanson, Pace,
Prego, V8, Bolt house Farms, and Plum Organics. Today, Campbell’s house of packaged food
brands includes something for just about everyone.
