Best Buy
Jun Ma
As we all know, Best Buy is a giant in the electronic products. Its main business in the
digital home appliances and computer products, and it is good at sells the trendy flat-panel
TV, the popular MP3 handheld music player, as well as sales of new computers and digital
cameras. Best Buy as the largest of world retail enterprises also the most renowned one of
the main consumer electronics, home office supplies, electronics, entertainment software
and related services. Best Buys huge success is attributed to its more than 130,000
employees in the United States, Canada and China within passion, wisdom and expertise
as a creative and growing by Fortune 100 enterprises. From a small business venture so
far, the company has overcome the industry, such as mergers, corporate expansion, product
centralized and popularization of such obstacles, became a well-known technology and
entertainment products and services retail chains in North America output value of up to $
31 billion.
I think to make a big change on Best Buy is Best buy established the first online shopping
website in 2000. The stores continues to develop, with a more interactive presentation way
to introduce a specific product, and provide better service to their customers, so it make
Best Buy enhance the efficiency and improve the sales. In the same year, Best Buy store
provides goods and large stores, but the product classification is further clearly, to meet the
needs of each of the different communities.
Best Buy has developed many marketing strategies in order to increase sales, but
customer-centricity was deemed the most important. Different from the price war between
Best Buy and Wal-Mart, Best Buy invested $50 million to implement customer center
strategy, change the traditional store business into a customer-centric operating model, and
intent to maintain its leading position by providing more and better services.
Be different from other companies, Best Buy customer center pay more attention to three
directions to hold customers. The first direction is to understand and distinguish different
customers. Different types of pilot store develop the different operators for their target
customer. For example, in the busy housewife pilot store, customers can make an
appointment a personal shopping assistant, who can help you on all shopping. Pilot store
for rich people may increase the proportion of home theater products. Pilot store for small
business owners, Best buy has a group named Geek Squad services, which can services 24
