Case 1 / Mcdonald’s “Senior” Restaurant
First of all, I would like to start with the strategy she uses on specific customers is
very wise as well as the idea she just quickly comes up with shows that the skills
of any manager of anywhere should be that practical and convenient. Further, not
only does she benefit herself with her ideas, but also she gets Mcdonald’s benefit
as well. On the other hand, there are some significant points for companies to
improve their brands effectively. For instance, social responsibility must be well-
known one that most large companies consider to improve or fix their brand. The
act of Lisa must have effected on seniors people positively because the article
suggests with paranthesis if readers want to know more about the story of
seniors, here is the website of Mcdonalds.
Basically, there are 2 purpose of using social responsibility for the company
themselves. The one which is about the image of company should be looking
perfect and proud from people’s point of view. The other purpose of the company
is to help out these type of people by giving discounts, coupons or deals.
On the other side, Lisa also can develop the strategies for senior citizens market.
For instance, she could make up a new meal that covers only senior people is
called McWrap. This meal has discount up to 40% for seniors who must buy 4 or
5 combos at least to have the discount. Though, the meal would be cheaper than
its regular price, Lisa has a significant percentage of senior customers everyday
so this a great way to make them buy group menu instead of buying apart of
different meals.
Why don’t senior people bring their friends or wives to Mcdonald’s for dinner
too? If the prices would go down 30 percent from regular prices for selected
combos from 7PM to 10PM. This strategy gets Mcdonald’s an extra revenue in the
evening hours, though, seniors do not come up every day. But there will be a
possibility to have dinner at Mcdonald’s in their mind. From seniors view, they