1. What is IKEA’s promise of value?
IKEA is a retailer of home furnishing which have many branches in the world. Beyond the
successful of the company has been reached, there must be best value and good offering
products that provided. But in fact, even a product sold with low price, but if there is no
enough good value that makes people be able to exchange the money with the thing, then it
will be useless.
Almost years, IKEA has been established with a set of values that focused the way of their
work. Those values are very important so their customers will believe them. This company
is very respect their customers and suppliers so they can always make a good relationship
and partnership between them and it makes IKEA’s name getting better in front of other
companies and consumers. The IKEA vision is “To create a better everyday life for the
many people”. And the business idea was to offer a wide range of well designed, functional
home furnishing products at prices so low that as many people as possible will be able to
afford them. Then market positioning statement is “Your partner in better living. We do
our part, you do yours. Together we save money”. All of the things above make IKEA has
self-identity.
So, the conclusion, IKEA here is existing with the innovati0ns needed. An ideal balance
between function, quality, design and price are the best that could be offered as a
promise value. The company succeeds to build a low unit cost while keeping the
