Fisk Alloy Wire, Inc. (FAW)
Executive Summary (6-7 sentences)
The Fisk Alloy Wire, Inc. case study focuses on the actions a firm has taken to establish itself as a
major competitor in a fairly small market. The firm was created in 1973 and has transitioned into
a quality firm based in New Jersey with offices in New York, Belgium and China. FAW used
innovation and acquisition strategies to meet the changing needs of the commercial wire industry.
The firm developed Percon which furthered its success in the market. It further acquired and
developed partnerships to position itself to serve the industry. The firm also certified its product
to market itself as an ecofriendly firm and gain the trust of the public.
Paragraph 1: Intro
This case study is done to analyze Fisk Alloy Wire, Inc.’s ability to maintain efficiency,
competitive advantage, and sustainability through situation analysis, SWOT analysis, and
Strategic Formulation and Implementation. Fisk Alloy Wire, Inc. has been a firm in the alloy wire
industry since 1973. Due to changes in the industry, the firm has had to make several changes
along the way to remain sustainable. It has faced several challenges as it has made the required
changes, including challenges to be accepted by consumers, meeting competing demands, and
developing a high performing quality alloy wire.
Paragraph 2: Situation Analysis
