EHarmony is a very successful online dating company that was started in August of 2000. When
eHarmony first launched, it was really the first dating site of its kind. There were a few other dating
websites around such at match.com, however eHarmony was significantly different. EHarmony was built
with the mindset and purpose of long-term relationships. There questionnaire was quite intensive and
unlike any other platform at the time. In fact, “Dr. Warren claims that the length of the questionnaire
and the involvement required is an important part of the process…” (Baldwin,Bommer,Rubin, 3)
Now that eHarmony has proven that their method works, there is stiffer competition. There are
now thousands of online dating sites that offer people chances at long lasting relationships. “According
to Forbes, the United States alone has 2,500 dating sites, and about 1,000 new dating sites are launched
every year. It’s also estimated that there are nearly 8,000 dating sites worldwide. These include
everything from Match, the first dating site ever, to Bristlr, a dating site for beard lovers that was
founded in 2014.” (Hayley Matthews, Dating News.com) The competition is very stiff now for eHarmony,
but eHarmony is still one of the most successful dating sites today.
Self-Awareness plays a big role in the success of eHarmony, not only as a business, but also as a
true matchmaker. The founders of eHarmony, Dr. Neil Warren and Greg Forgatch, were really trying to
create something different and real with eHarmony. Before they even launched, they knew exactly what
kind of company they wanted to be and how become that. They surveyed over two thousand people in
order to really understand what was important in a long-term relationship. Their questionnaire today is
over two hundred and fifty questions long and started out even longer. The founders knew what they
