Name : Muhammad bilal farooq butt
Roll no: 231520544
Subject: Marketing and selling skills
Topic:
Case Study Argos: Creating customer value amongst change and turbulence
Question no 1:
To what extent do you think the acquisition of Argos by Sainsbury’s resulted in delivering superior value
to customers?
Answer: Acquisition of Argos through Sansebury is the result of providing high value to the customers
which will facilitate their access to customers and increase customer access by setting up Argus Centers
in every Sansebury branch. Argo’s goal is an easy way for consumers to buy their products. The store
catalogs used by Argo in their stores have been transformed into high-tech outlets and digital stores. As
a result, with Sansebury’s existing capital and reach, customer interaction has improved as a result of
faster product delivery and connectivity with customer services located within Sansebury.
Question no 2:
How is the concept of share of customer illustrated in the case study?
