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McDonald’s Case Study
How ‘globalization strategy’ has instigated problems for McDonald’s?
The ‘globalization strategy’ has caused problems for McDonald’s by taking beef business in
India. It is a taboo to offer beef in India, though the company’s primary offering, because Indians
are either cow-worshippers or vegetarians. Therefore, the company has to struggle with a
fundamental challenge of attracting customers. The rapid growth of fast-food restaurants in
China is another globalization problem (CNBC n.p). Despite the two thousand McDonald’s
