Q1) The factors that have contributed to Bose’s new product success include –
1. The continuous drive to innovate and develop products that are ground breaking
2. Heavy investment in research and development of the new products
3. Finding the target consumers after developing the products
4. Starting from scratch in product development by considering the engineering
fundementals
Q2) Bose’s product development process is not customer centered rather it is product
centered where the product is developed to be completely innovate and path-breaking
with high quality by investing heavily in Research and Development. Once the product is
developed, the target consumers are decided based on which the marketing and
advertising is done.
Q3) Bose’s product life-cycle management typically doesn’t end in decline stage. Its
