Natalie Key
BUS 5133
July 26, 2018
Case Study 3- Ikea
Ikea is a well-known furniture store worldwide that is popular for its low cost, stylish and
quality furniture. Ikea has grown more popular in Europe than any other country, but has still
been able to penetrate the market worldwide with its brand reputation and its excellence in
marketing, production and supply chain operations. Although Ikea is very successful, it is having
a hard time penetrating the U.S. market with a declining economy and their low cost operating
philosophy compared to the traditional furniture in the U.S. market.
Some of Ikea’s strengths are their low cost structure keeping the company profitable
while maintaining customer value. Ikea’s corporate culture is that work should always be fun and
