SWOT Analysis:
• Strengths: Angel Investor, Strong environmental mission. Avid Outdoorsman. Low carbon foot print.
Remote location. No Confrontations with any local indigenous groups or peta and has a positive
reputation in the business community
• Weaknesses: Online presence, Helicopter expenses, Licensing, Remote locations. Needs more
Employees. Food Costs. Rod days. Terrain IS very unforgiving, and accessibility is an issue, the other
competitors are more flexible with tours. Financing and cash flows need to be fixed and tightened up.
Age (70 years), Free Alcohol