NAME : SYUHADA BT AHMAD SUFFIAN
ID NO : KLM1650017
CASE SCENARIO : PLASCO
1. Is Wal-Mart a competitor or a customer of Plasco?
Wal-Mart Stores, Inc. is the largest retailer and the largest company in terms of revenue.
They are operating a chain of hypermarkets, discount department stores and grocery
stores. Wal-Mart has succeeded in achieving the leading position in the retail industry and now
stands as the biggest retailer in the world. They have the power to squeeze profit-killing
concessions from vendors.
Refer to the case study, from my opinion, Wal-Mart are both the competitor and also the
customer for Plasco, in the certain times. As Plasco is the bigger manufacturer for the flexible
plastic product and despite its past strength and high brand awareness, however, they are still
need Wal-Mart to be their channel and the primary outlet in order to selling their product and get
attract from customer whose always come to the Wal-Mart. Thus, Wal-Mat is counted as the
