Case study – Emerging Business at IBM
As dominating and competitive computer company it may have been, IBM was suffering
from the typical consequence of being the well-established and mature business – being stiff
and conservative about uncertain changes and immediately unsafe expansion. In a rapidly
changing environment like IT industry’s, it was an immature and miscalculated responses and
decisions to be so inflexible and to some degree condescending. Critical problems to
overcome (among many) were the divided and dispersed business groups and units that were
inefficiently organized geographically, short-sighted business goals set on short-term
financial gains and not potential strategic business building, and insufficiency in care and
