Swati Shah
MBA- III trimester
5th June, 2013
Ace Institute of Management
Case Summary
This case is about Tall Pines Hotel which is about to be opened on May 1 under the
management of Mr. Gordon McGregor who has been involved in planning of the hotel for
about 2 years.
The site of this hotel was selected on the basis of careful marketing research. Growth in
population, wealth and industry concentrated in suburban counties and lower taxes, new
buildings and pool of skilled workers attracted management to build the hotel in Riverton
city, suburbs of Roosevelt City. Tall Pines hotel was an eighteen acre tract on a major
highway of the west side of Riverton. The building was twin towers jutted through the
pines and it was developed with campus-like setting with 350 rooms, 2 swimming pools, 3
restaurants, small shop and small exercise and weight room. Conference room catered the
corporate meetings with secretarial services, teleconferencing and personal computers. The
hotel was built to fulfill the hotel services lacking in Riverton city and its main objective
was to provide comfortable stay with overnight lodging. The establishment of this hotel
was supported by the city council and mayor as it was projected to provide 3.8 million
payroll and $ 350000 tax revenue to the city and $420000 for state.
Gordon had brought in many managerial and supervisory staffs over past six months and
all these managers had come from nationwide hotels. The last hurdle in getting the hotel
open was filling up 315 positions ranging from bellhops and butchers. For this, the hotel
hired Natalie Sharp who was both competent and experienced for the job. She was