Case Analysis
Marty Echt the new head of marketing for Hunsk Engines implemented major changes in the campaign
of the company. His strategy of becoming an authentic company like how they once were, began to show
positive results from the customers. However, numerous complaints from the employees emerged with
Marty’s new marketing management. In contrast to the employees, Gordon McMaster the CEO of Hunsk
Engines like Marty’s personality and loves his engagement with the product. With the issue between
Marty’s new marketing strategy and the employees complains, Gordon wonders if he should continue to
support Marty’s authenticity approach.
Following paragraphs addresses central issues and suggested solution.
Marty Echt the new head of marketing and Paula Marchesi the director of promotion had a discussion
regarding Hunsk Booth in the Cycle Thunder World. Marty was not appalled by what he saw. With that
being said, Marty wanted to change the ambiance and remove Connie March o) the front line, due to
the fact that she doesn’t have an appeal and experience riding a motorcycle. Marty has a good point,
having an experienced team in the front line and authenticity in the booth will be more appealing to
