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Computers: companies E and F
Company E is considered to be a worldwide computer and electronic company that develops and markets
built-to-order computers and other related equipment. Customers are satisfied with this company because they are
able to design, price, and purchase directly through the company’s website. With this information, it is evident that
Company E is Dell, Inc.
The other company (Company F) is a creator and developer of highly distinguished line of personal
computers/laptops, software, and other consumer related electronics. This company objective is to drive old and
new customers to their storefronts by showcasing their products in a user friendly atmosphere. With this
information, it is clear that Company F is Apple Computers, Inc.
The main differences that stimulated this decision are the pricing and capacity goals of each company.
While Company F goal is to sell an acceptable amount of high edge products, Company E goal is to sell a
comparatively large amount of lower end products.
Now it is time to evaluate the finances of each company, along with some of their financial ratios. Let’s
first look at the Cash and Short-Term Investment. The computer and software industry is very unpredictable and
always changing. Due to the fact that Company F has recently came out of a decline in market share, this could
have caused the company to go under. It is possible for the reason why Company F has a significant amount of
Cash and Cash Equivalents on hand. This may demonstrate the company’s hard work to protect itself against any
