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Case 3 Apple
1. Complete a SWOT analysis with a minimum 2 assessments in each area. This will
required 1-3 sentences each to fully explain each area of the SWOT.
Strengths:
Brand Loyalty. Apple has what some would say a cult following. The uniqueness of the
hardware and software has become a way of life for their users. It is headline news
when Apple releases a new product line that many of their customers pre-order to get.
Customization. Apple has an operating system that caters to the leisurely user as well as
an expert “tech-minded” user. The software has the ability to adapt to how a person
uses this product and remembers tendencies taken by the owner.
Weakness:
The death of CEO and founder Steve Jobs. The unfortunate death of Steve Jobs lead to
the customer base of Apple to have some doubts about the company’s future.
Specifically the potential for innovation he brought to the product designers moving
