1
Case presentation: WALT DISNEY
Main question (write here the assigned by the instructor)
________________________________________________________________________________
________________________________________________________________________________
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(Eg: Indra Nooyi has employed you as a consultant to assess PepsiCo’s diversified business portfolio in
2014 and to make recommendations as to what actions PepsiCo’s top management team should now
take to increase shareholder value to new highs. Your report should contain a 2–3 page executive
summary of your recommendations, which are fully supported by the use the concepts and analytical tools
presented in Chapter 8. Supplement your executive summary with additional charts and tables as needed
to support your analysis and recommendations. It is strongly suggested that you follow the analytical steps
covered in Chapter 8 in developing your paper. Your supporting exhibits and executive summary of
recommendations will be given equal weighting in your grade for the written assignment.)
Specific questions assigned (single analyst)
Question 1 What is Walt Disney Company’s corporate strategy?
Question 2 What is your assessment of the long–term attractiveness of the industries
represented in Walt Disney Company’s business portfolio?
ND
QUESTION N.1
(write the question or the problem)
What is Walt Disney Company’s corporate strategy?
Textbook, articles and additional sources
Textbook
N.
Topic
Chapter
Page
1.
Corporate strategy
2
32
2.
Type of strategy
8
212
3.
Diversification
8
214
4.
….
…
Scientific articles/books
N.
Title
Journal
Year,
number
Link
1.
Strategy, not
MIT Sloan
2015. –
http://ilp.mit.edu/media/news_articles/smr/2018/59235.pdf
2.
3.
4.
….
…
number
report
Disney
2.
3.
4.
….
…