Ben & Jerry’s 1
Case 15, Ben & Jerry’s Homemade:
Managing Social Responsibility and Growth
Judi Schutrum
Timothy Ponikvar
William Hughes
Tavis Harrington
BBA 2-105
Applied Ethics
Instructor: Mr. Tatum
17 Aug 2004
Ben & Jerry’s 2
Ben & Jerry’s Homemade: Managing Social Responsibility and Growth
I. Summary of the Facts
– Ben Cohen and Jerry Greenfield opened their first ice cream shop on 5 May 1978
in Burlington, Vermont.
– From the beginning, Cohen and Greenfield incorporated into their business a
strong sense of social responsibility.
– Unlike most companies, Ben & Jerry’s has a three part mission statement,
product, economic, and social.
– Cohen and Greenfield came up with an idea to survive the first year winter
