Dollar Shave Club
Dollar Shave Club is a subscription based
company that delivers razors and other
personal grooming products to customers
by mail. Razors and additional grooming
products are delivered on a monthly basis
for home delivery. The company was
started in 2011 and is based in Venice, CA.
Kevin, millennial young professional
Who Is Kevin?
• Male
• 23-32 years old
• Entry to Mid-Level
Kevin is a young, working professional of the millennial generation
(but, please stop using the word millennial, it annoys him). Kevin
has to look clean shaven for his job, much to his chagrin. If it were
up to him, the 5 o’ clock shadow would grow way beyond an 8 hour
period.
