Buyer’s Journey
It is the journey or buying process that consumers go through to become aware of, evaluate, and
purchase a new product or service, and it consists of three stages that make up the inbound
marketing framework which is awareness, consideration, and decision.
• Awareness stage (Problem/pain aware)
In the Awareness Stage, a buyer will have a pain point they will research, but they won’t
necessarily be looking for potential solutions just yet. They may only be aware they have a
problem, but they not know what kinds of questions to ask about it, much less the full scope. At
this stage they’ll be looking for general information about the problem instead of solutions.
For example, a buyer having a hard time to find a brand that sell fine a freshness, convenient and
unwavering flavor. Nowadays, majority customer want a quality bread especially for a family,
they want the best bread to serve to their family when breakfast.
• Consideration stage (Solution aware)
During the Consideration Stage, the buyer will build on their previous research and begin looking
at potential solutions to their problem. By this time, the buyer knows they have a problem and
will be ready to read about products or services different companies offer to address it. There