TO: Alex Smith
FROM: Austin Willenbrock
DATE: July 26th, 2016
SUBJECT: Summary of “Letter to Shareholders”
Mr. Smith:
I have reviewed the 0les on the GE 2015 Integrated Summary Report. Through reading
this report, I was able see how GE remains a good investment, despite the state of the
global economy. In 2015, GE grew their Industrial earnings per share by 19%, expanded
their segment margins by 80 basis points, thus leading to returning $33 billion in cash to
their investors. They continue to remain successful by providing full applications of data
and analytics to machines and systems.
GE is no perfect company; they thrive o; progress and continue to seek innovation to make
GE better. GE explains how they think companies who think that are perfect can get you in
trouble, in the present environment. GE began transformation by dismissing financial
services, and closing the deal of Alstom (their largest industrial deal). In the process of
this, GE sold half of their company where they lacked competitive advantage to rebuild
their core. This ended their focus as a high tech company, but opened the world of
becoming a ‘Digitial Industrial’ company.
Considering the high risk of this restructuring plan, it stood behind the GE culture, “We are
willing to take bold actions in the face of uncertainty; and our team puts the company
ahead of their own interests.” Keith Sherin and his team were not afraid of risk and
executed their plan Aawlessly. This was reAected in their share price; GE’s total stock
return for the year of 2015 was up 28%. GE is now the leader of the industrial Internet
through focusing on productivity both for their company and the customers they serve.
Best,
Austin Willenbrock
I choose email as my format for this one. I received an email from him and it would be
most appropriate to return it in the same format. When asked to summarize, I offered key
elements of information that were presented in the article I was given. I found it crucial to
inform him how GE was still a good investment despite their lack of perfection. I also
offered statistics for awareness and credibility towards their success
WorldWide Inc.
Customer Service Center
P.O. box 6248
St. Louis, MO 63128
FOR IMMEDIATE RELEASE:
WorldWide Inc. Works Aggressively to Address Issues in Missouri
WorldWide Inc. recalls latest Fitbot 2.0.
ST.LOUIS –(BUSINESS WIRE)– December 2nd, 2013– WorldWide Inc. announces all Fitbot
2.0 are to be recalled due to faulty batteries.
We have had several reports that our latest Fitbot has stopped working completely after
only a short time after purchases. The batteries we choose for this Fitbot have been
experiencing short term life, which not want our products are built for. We want to
apologize to all our customers in advance and announce that additional testing is being
implemented to ensure accuracy in battery strength before each product is sent out for the
future. We ask each customer to ship back their faulty Fitbot(s) free of charge to the
address below and you will receive a free 2 months of Fitbot premium for the
inconveniences.
It is our mission here at WorldWide Inc. to focus on the quality and eFciency of our
products on a daily basis to ensure they 0t our standards and regulations. We have made
it our duty that these batteries are replaced for proper, long term use so that we can again
establish trust with our customers to prove our products are of high quality.
Contact:
Alex Smith, CEO
alexsmith@worldwide.com
233 North Street,
St.Louis,
Missouri
Ph: 314-877-9233
###
Mr. Austin C. Willenbrock
CEO, Worldwide Inc.
I
n this press release, I give information towards their recall and the specific product, why it is being
recalled, and what the company is doing to prevent a mistake like this in the future. This press
release is directed for the media to release to the public so people can be aware something is being
done about the issue. I found it important to include that the customers will not be charged to ship
their products back and will also receive a free membership for the inconveniences. Lastly, I stated
the company’s mission and how they plan to establish trust with their customers to prove their
products are made for quality. This press release should allow customers to figure out what is wrong
with their products and a way to 0x the problem, which is essential in a mistake similar to this.
WorldWide Inc. recalls latest product, the Fitbot 2.0.
At WorldWide Inc. the focus of quality has been essential to the success of our products.
Our history shows we strive to serve our customers properly, and for the production of
quality products that are built for long term usage. Today, it is upsetting to announce we
will have to recall all of our recent release of the Fitbot 2.0. It has come to our attention
that customers are experiencing battery failure only after a short period following their
purchase.
Those of you who are returning customers or are familiar with our products know that they
are made to last for long periods of time. Several reports have been made that our
product’s battery has failed anywhere from 2-3 weeks after purchases. We want to
apologize to all our customers in advance and announce that additional testing is being
implemented to ensure accuracy in battery strength before each product is sent out for the
