Business to Business Marketing
Hank Rexing Student # 186414
Columbia Southern University
When a company is selling a product or service they are trying to provide the customer
with something that will be both practical as well as beneficial. Selling Customer Relationship
Management (CRM) software to a company can help them potentially increase sales and become
more profitable. Through the use of a CRM the company can improve their relationships and
interactions with their customers. The program helps to organize customer data so that it is more
accessible to employees within the company.
CRM systems are beneficial for any company who either has customers or is trying to
gain customers, and therefore the potential is endless. Small and large companies can both
benefit from this implementation within the company. According to the editors of CRM
Magazine, “As an organization moves beyond five to ten people, the process of consolidating
customer data, staff activities, and ongoing background information on each client can quickly
