Mid-term Answer Script
Submitted by
Rifa Asifa
Id: 211600007
Submitted to
Ms. Parisa Islam
Associate Professor
Faculty of Business Administration
Course Title: Research Methodology in Business
Course Code: BUS 504
Section: 1
Question no 3
Answer to the question no. 3(a)
3. a)
Qualitative Research: Qualitative research is a research that deal with phenomena by analyzing
experiences, behaviors and relations without the use of statistics and mathematics and without
the processing of numerical data.
Quantitative Research: The quantitative research is a research which refers to the systematic
investigation of phenomena through statistical and mathematical analysis and the processing and
analysis of numerical data.
Compare and Contrast of Qualitative Research and Quantitative Research:
Comparison between qualitative research and quantitative research are given below:
i. Qualitative Research: Qualitative research is used when there is a need of interpretation,
summarization, and observation.
