Executive Summary
The business plan that will be given defines the structure of a company centered on
supplying clients with high-quality marmalade in easy and eco-friendly packaging. The major
purpose of Yummy-Tummy is to meet our clients’ desire for a quick lunch while also providing a
high-quality product that is both eco-friendly and stylish. Some of the valuable advantages our
company has include the relatively low cost of ingredients and materials, when the price is more
than twice higher the total costs per 1 piece of “Yummy-Tummy” marmalade, as well as offering
eco-friendly packaging for our customers, which has a low eco-shopper price per one compared
to other eco-competitors. According to our estimate, the project as a whole is lucrative and is
predicted to generate revenue of 40,000 KZT with total costs of 33,217 KZT, resulting in a profit
of about 22,460 KZT (including cost of good for sale).
Furthermore, the marketing plans reflect the industry’s present favorable market situation,