BUSINESS POLICY AND
STRATEGY ASSIGNMENT
STRATEGIC ANALYSIS OF ITC
SUBMITTED TO-
DR. AKSHAT ADITYA RAO
SUBMITTED BY-
GUL PULYANI
17BBA022
INTRODUCTION TO ITC
ITC Limited is an Indian multinational conglomerate company headquartered in Kolkata, West
Bengal. Established in 1910 as the ‘Imperial Tobacco Company of India Limited’, the company
was renamed as the ‘India Tobacco Company Limited’ in 1970 and later to ‘I.T.C. Limited’ in
1974.
ITC deals in selling of Cigarettes, Foods, Personal care products, Stationery, Safety Matches
and Agarbattis, etc.
ENVIRONMENTAL FACTORS AFFECTING THE ENTRY OF
ITC IN VEGAN FOOD BUSINESS
EXTERNAL FACTORS
1) DEMOGRAPHIC FORCES
Demography is the study of human populations in terms of size, density, location, age, sex,
race, occupation and other statistics. The demographic environment is of great importance
to marketers as it involves the study of people, and it is people that make up markets. ITC
marketers will have to choose areas with maximum population of people practicing
veganism.
1.1 Changing age structure of the population
