Introduction.
A business plan is a written documentation of which describes the business, the objectives
of the business, its strategies, the market of which the business is in and the financial
forecasts. The business plan has many functions, from securing external funding to
measuring the success with the business itself.
It essential when starting up a business for a business to have a realistic working business
plan.
Our business plan is a statement of intent and provides details on how we as a company
are going to develop our business, when we are going to do it, who’s going to play a part
and how we as a group will manage the money.
The Business Plan.
The executive summary:
Our company is a Young Enterprise company trading in imported and homemade products
for the product market. We as a company aim to produce and sell a variety of greeting
cards and candles of which are homemade to the general public. An aging population will
enhance demand for specific card types. The types of cards that there may be an increased
demand of cards that there may be an increased demand for include:
Retirements
Anniversary
Birthdays
Christmas
Easter
Valentines Day, mothers and fathers day cards
Handmade cards are likely to continue growing in popularity as card sender seek more and
more to express their own individuality.
The business, its products and services:
The business.
ASGO4 is a unique candle and cards selling company we offer a variety range of products
which include all sorts of various candles and cards for any all kind of special occasions to
meet all needs.
The company ASGO4 consists of 5 dedicated members who aim to grow this company to
achieve a successful business.
Product and services.
We have a wide range of cards to suite various needs and for all special occasions, i.e.
birthdays, anniversary’s, valentine and exams.
Exam congratulation cards and best wishes for courses can have a wide range of market;
these cards will have a good selling point within Staffordshire University.
(Refer to appendix 1.)
Competition comparison
ASG04 products contain many features that distinguish them from those produced by
competitors.
ASGO4 products are handmade and are to suite all special occasions.
The quality of the candles and cards are produced at a magnificent level, even to the
untrained eye, which makes ASGO4 products more realistic.
ASGO4 are unique and offer a wide range of candles, not many similar products is
available in the domestic market.
Technology
ASGO4 products are mainly handmade some of the products produce by, ASGO4 will be
provided by wholesalers, these products that are produced by wholesalers will be produced
at a professional level.
Future products
ASGO4 aim to turn into a successful business, by providing a wide range of candles and
cards to meet all requirements. The candles that are provided by ASGO4 have a potential
market, as they can be used for many special occasions.
What benefits its offers.
ASGO4 products offer great benefits to its customers because what we provide to you
cannot be provided to you from else where.
Customers would buy our products because our products are different compared to what’s
already available on the market, so this makes ASGO4 more appealing to its customers.
Product facilities
The main facility, we will use is the market store, within our market store e will have a wide
range of space to display our products, we will use tables and colourful table cloths which
we will hire, we will use the table cloths to make our tables of display colourful and
appealing.
Some candles and cards will be hand made by the members of the ASGO4, but these will
be simple products, we will do this simply to widen our range of products.
Information technology
Information technology is of a part of the almost every business day to day life. We will use
a promotional information technology tool which will done by are of our class colleagues, he
will promote our company ASGO4 and this will create awareness of our company, what we
offer and where we are based in Newcastle.
The markets and competitors:
There are a number of competitors of which we have to consider, the types of candle
