Wholesale Mobile distributors
InterCell . LLC
Business Plan
InterCell
A wholesale distributor
Table of Contents
EXECUTIVE SUMMARY……..…………………….…………………….………….…………………….………….………………………..……….5
Mission……….………….…………………….…………………….………….…………………….…………………….………..………..………5
Objectives…….………….………….…………………….…………………….………….…………………….………….…………….………….5
Keys to success………….…………………….…………………….………….…………………….………….…………………..………..…….6
Excellent Customer Service…………………….………….…………………….………….…………………….…………….……………….6
Competitive Price…………….…………………….…………………….………….…………………….………………………………………..6
COMPANY SUMMARY……..………….…………………….…………………….………….…………………….………………………..………..8
Company ownership……………………….…………………….………….…………………….…………………….………….………………8
Company location and facilities……….………….…………………….…………………….………….…………………….……………....9
Service description……………………….………….…………………….………….…………………….………………………………………9
Competitive comparison…………….………….…………………….………….…………………….…………………………..…..………10
Technology……….………….………….…………………….………….…………………….…………………….………….…………………..11
Mobile Industry Analysis….………….…………………….…………………….………….…………………….…………………….………….13
Stage in Life Cycle………………..………….…………………….………….…………………….…………………….………….………..13
Customers………………………….…………………….…………………….………….…………………….…………………….…………..…14
Industry Pro4tability…….…………………….…………………….………….…………………….…………………….………….….……..15
SWOT ANALYSIS………….………….…………………….…………………….………….…………………….…………………….………….…..15
PORTER FIVE FORCES ANALYSIS…………………………….…………………….………….…………………….…………………….……….17
PESTEL ANALYSIS.…………………….…………………….…………………….………….…………………….………….……………….………18
MARKET ANALYSIS SUMMARY…..………….…………………….…………………….………….…………………….………………..……..20
Target market trends…………………..………….…………………….………….…………………….………….…………….…………….21
Market growth……….………….…………………….…………………….………….…………………….…………………….……………...22
Market segmentation….………….…………………….…………………….………….…………………….……………………….……….22
MARKETING STRATEGY……..………….…………………….………….…………………….…………………….………….………….……24
Pricing strategy……………………….…………………….…………………….………….…………………….……………………..………..25
Promotion strategy………….………….…………………….………….…………………….…………………….………….……………..…25
Marketing programs..………….…………………….…………………….………….…………………….…………………….….………….25
Competitive edge…………………….…………………….………….…………………….…………………….……………..……………….26
Synopsis of InterCell………………….………….…………………….…………………….………….…………………….…….……………27
Executive Summary
Our Business is to create value for our customer and to build sustainable relation with all our stakeholders
EXECUTIVE SUMMARY
InterCell is a wholesale distributor company for mobile phones and
accessories in the United States. The company has achieved success with
state-of-the-art technological advancement and system implementation in
operations to reduce cost of goods sold and increase revenue. The company
focuses on acquiring the best customer service standards with provision of
quality goods, buyback programs and value added distribution. In the market
of intense competition, InterCell is performing well because of the research &
development facilities and strategic alliances with manufacturers. To achieve
its long terms goals which are mentioned below, the company needs to
acquire su“cient capital for which the business plan has been crafted and
presented below. Company has maintained a sizable market share in mobile
phones industry and distribution channel and has implemented a careful
marketing strategy to further expand its operations and business in the
United States market.
Mission
Company’s mission is as follow:
“Becoming the largest distributor in the United States which best
implemented practices in customer care and environmental recycling”
Objectives
Objectives of the company include:
Global reach with capabilities of satisfying the customer at highest
levels
Leadership in the market with development of brand name and global
chain of stores
Best customer services in the US market till 2020
Keys to success
The keys to success for Intercell in the US market of mobile phone
distribution include the success factors as following:
State-of-the-art customer care services
Operational excellence
Advanced technology & systems
Inventory management and buyback programs
Reverse logistics and environmental recycling
Excellent Customer Service
Our business relations with the consumer/users are based on long-term
relationship hence these relations will be maintained and further developed
by providing excellent customer services. This includes 24/7 consumer query
response mechanism, after sales services and extended warranty period for
the consumers.
Competitive Price
This is the real aim of the brand and our key success will be when we are
able to offer a quality smartphone at a price that masses can a5ord and yet
can perform marvelous computing function and make seamless calls or take
photos while in other occasions recording their memorable moments.
Company summary
We are targeting a new niche market who’s potential is unexplored by existing firm
COMPANY SUMMARY
The company partners with service centers, retailers, operators,
manufacturers and distributors mainly operating as a chain of distributors
of mobile phones in USA. The company specializes in the pro6table and
sizable amount of redistribution of new mobile phones, accessories,
tablets and other wireless equipments, having local presence in major
market centers and letting the partners to leveragecompany’s buyback
programs, value added distribution capabilities, device diagnostics and
asset recovery.
The company’s management philosophy is based on responsibility and
mutual respect. InterCell maintains an environment and structure that
encourages productivity and respect for customers and fellow employees.
