Assignment 3: Individual
Business Plan
SUBJECT COORDINATOR: QUAN ANH NGUYEN
LECTURER : THI MINH HIEU NGUYEN
STUDENT : LE XUAN LONG
ID : 18244487
Contents
Section 1: Executve Summary………………………………………………………………………………………2
Business idea and goal……………………………………………………………………………………………..2
Market feasibility…………………………………………………………………………………………………….2
Technological feasibility…………………………………………………………………………………………..2
Financial feasibility………………………………………………………………………………………………….2
Human feasibility…………………………………………………………………………………………………….2
Section 2: Canvaz model for Family Assistant………………………………………………………………..3
Section 3: Market feasibility…………………………………………………………………………………………5
Maid Market Background…………………………………………………………………………………………5
Maid business model………………………………………………………………………………………………..5
Threat of maid market………………………………………………………………………………………………6
Opportunity…………………………………………………………………………………………………………….6
Section 4: Technological feasiblility………………………………………………………………………………7
Opinion for technology development………………………………………………………………………….7
Opinion for production of service………………………………………………………………………………7
Opinion for sale and distribution………………………………………………………………………………..8
Available resource……………………………………………………………………………………………………9
Law and regulation…………………………………………………………………………………………………..9
Technological change……………………………………………………………………………………………….9
Section 5: Financial feasibility…………………………………………………………………………………….10
Business’s owner……………………………………………………………………………………………………10
Revenue prediction…………………………………………………………………………………………………10
Start-up and Equipment/capital cost…………………………………………………………………………11
Financial Performance Statement in the next 3 years………………………………………………….11
Section 6: Human feasibility……………………………………………………………………………………….12
Manager profile……………………………………………………………………………………………………..12
Organizational structure………………………………………………………………………………………….12
Manpower requirement…………………………………………………………………………………………..13
Company growth strategy……………………………………………………………………………………….13
Reference…………………………………………………………………………………………………………………14
1
Section 1: Executve Summary
Business idea and goal
I want to establish a maid centre named “family assistant”, providing full-time and part-time
maid for Hanoi people through a smartphone app in ios and android operation system. Our
service provides four main type of maid: part-time cleaner, full-time housemaid, nanny,
patient and eldster caretaker. Being different with competitor in the same industry, our
priority goal is achieve high-skill labor and a convenience app helping customer find their
desirable maid at right price and right time.
Market feasibility
Vietnam maid market is quite potential when total demand is 10 times higher than sypply. It
will be a competitive advantage if the Centre solves the problem of low-skill labor that is the
biggest problem the market face.
Technological feasibility
Technology development of apps, how to train and recruit maid will be mentioned. Moreover,
the way the centre provide the service to customer and any legal regulation relating this
market will also consider.
Financial feasibility
I will use the competitor-based pricing strategy and estimate our expense and revenue in the
new 3 years by star-up cost and Financial Performance Statement.
Human feasibility
Company structure and allocated task for each manager will be detail in this part
2
Section 2: Canvaz model for Family Assistant
Key partner Key Activities Value Customer Customer
Proposition Relationship Segments
Full-time – Customer -Performance: – Gmail and text 22-40 years old,
Housemaid (demand) customer can message: smartphone
Marketing access
a
high information of user,
familiar
Part-time activity:
quality
of coupon with
Cleaner Facebook, serving due to such
as:
free technology,
Google ad word, well-trained
service
in medium-high
Part-time
online
maid birthday, income, living
Nanny
newspaper.
discount in in Hanoi
-Customization: mother day.
Part-time Hotline: one time flexibility,
Oldster staff answer the can
cancel
– Review and
caretaker question of before 24hours. feedback:
customer, one rating in apps,
Part-time have -Convenience: customer can
patient caretaker responsibility of smart
searching
rate and
confirm of the help to find comment how
order. suitable staff they feel
about
that matching the service.
-maid (supply) with demand
Marketing and
activities: create requirement.
event in
hometown,
-Risk reduction:
provide Have enough
information, and legal document
create mini and ID of maid.
game with prize
to
build
potential
maid
relationship.
Training:
training with the
professional
course.
App and IT (5
people): create
and administrate
the app, update
information of
maid in the
platforms, fix
and repair app
problem,
3
administrate
data of customer
and maid.
