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Business Model Canvas
Key Partners
Key Activities
Value Propositions
Customer Relationships
Customer Segments
Who are our Key Partners? Who
are our key suppliers? Which
Key Resources are we acquiring
from partners? Which Key
Activities do partners perform?
MOTIVATIONS FOR
PARTNERSHIPS: Optimization
and economy, Reduction of risk
and uncertainty, Acquisition of
particular resources and
activities
What Key Activities do our
Value Propositions require? Our
Distribution Channels?
Customer Relationships?
Revenue streams?
CATEGORIES:
Production, Problem Solving,
Platform/Network
What value do we deliver to the
customer? Which one of our
customer’s problems are we
helping to solve? What bundles
of products and services are we
offering to each Customer
Segment? Which customer
needs are we satisfying?
CHARACTERISTICS:
Newness, Performance,
Customization, “Getting the Job
Done”, Design, Brand/Status,
Price, Cost Reduction, Risk
What type of relationship does
each of our Customer Segments
expect us to establish and
maintain with them? Which ones
have we established? How are
they integrated with the rest of
our business model? How costly
are they?
For whom are we creating
value? Who are our most
important customers? Is our
customer base a Mass Market,
Niche Market, Segmented,
Diversified, Multi-sided Platform
Key Resources
Channels
What Key Resources do our
Value Propositions require? Our
Through which Channels do our
Customer Segments want to be
