Marketing Plan
By: Sira Diakite
Best Buy is the consumer provider of technology products, services, and solutions.
Headquarters located in Richfield, MN. Best Buy has two segments Domestic and
International. The Domestic having states and district services and International having the
United States, Canada, and Mexico services. Dec 31, 2016, the company operated 1,200
large format and 400 small-format stores throughout its Domestic and International
segments.
The company employs over 125,000 people as of 2019. Price is the reason for the
company’s success although there were some downfalls over the years. The chain appears
to have avoided the bleak fate of other companies. Price matching being the key, it gives
customers a reason to stay in stores and shop. The company strategy is to provide the best
tools and services for their customers.
Environmental Analysis(PESTLE)
Political
