Welcome to the Business League by Janelle Sentina
One thing that characterizes the freshies is their eagerness to learn something new. Do you want to discover
more of yourself, meet new friends, get real life training, and serve the college? The dynamic CBA org culture
will definitely do that for you. The UP Business League, composed of 16 CBA-based organizations, is the
premier student-driven collaborative body that provides holistic experiential training to develop future leaders,
highly competent in the different fields of business, towards nation building.
Get to know the different organizations more as they answer the question “If it’s the end of the world and
NASA decides to send random people to space to perpetuate the human race, why should they choose your org
members to contribute to this new civilization?” It is time for you to find your perfect fit!
UP Association of Business Administration Majors (UP ABAM)
UP ABAM is a generalist organization that serves as the home of dedicated, well-rounded, and socially
responsible Business Administration majors by equipping them the knowledge and skills they need in becoming
passionate and proactive professionals and leaders.
“Being generalists, we are more capable of adapting different conditions. We would know real quickly how to
manage circumstances in the given situation.” Dianne Garcia, Vice President for Human Resources &
Development
Want to be a part of the family of game-changers? Be an ABAMer now!
UP Advertising Core (UP ADCORE)
UP AdCore is the only student-run advertising agency in the university. It provides its members with holistic
knowledge and understanding of advertising through sufficient training and exposure. AdCore values its