Student:
ID number:
Module Title:
Lecturer :
Module Code:
Submission Date:
Introduction
In the context of tough competition in business world, any company which wants to
survive and thrive to the certain level in its area is required to strictly follow an effective
strategic business plan, especially to a newly established company (or start-up company).
According to Hellmann and & Puri (2002), the key point leading to potential survival and
success of a start-up company rests in its initial business idea, which is supposed to be the
“backbone” for the entire business plan and operation of the company in the future.
Understanding the theoretical hat a start-up company must undergo in the competitive
business environment, our group- the founders of a new brand named O.C.S (Original
Clothing Store®) which specializes in manufacturing and trading clothing items with rational
price yet still high quality. Our slogan is “Wear it, Play it”, which infers to the playable
clothing items- the key selling point of our brand.
Outline of our business idea
From carefully researching the needs and the reality of clothing business area in recent
years, our group have conducted an idea of business and follow with systematic business plan
which direct us in the pathway of small business. Our main product is clothes and other
fashion items that attached with high technology that customers could play games via an app
on mobile devices (smartphones, tablet, phablet, and laptop). The products will meet all
requirement of high quality garment with 100% organic material and recyclable, which
represents environmentally responsible and energetically dynamic young people, our main
customer target. The young people with high energy and willingness to try new things as well
as adventurous characteristics will be our potential initial customers. In addition, young
people are always the ones who catch the first wave of technology with mobile device
accompanied by them will spread the product widely. Through an app on their device (support
on IOS, Android and Window phone operation), when customers wear our shirt for example,
they can play a virtue which interacts with reality as long as their device has camera to
capture the background of the game. A detailed explanation is attaches in the online media file
(https://youtu.be/PxC2qfkLqzQ). Plus, payment policy is based on online channel which is
fairly convenient for people to make their purchase of our product through app on their device
(our app is created to download for free). We also deliver the products to the customers or
they can directly go to our shop to buy.
Generally, our business plan can be presented as below:
Student:
ID number:
Module Title:
Lecturer :
Module Code:
Submission Date:
Market data: Internationally implemented with strong customer
demand
Customer demographic: Our customers are targeted as young people
from 14-27 with average income ($500/month)
Market’s Problem and Opportunity evaluation
As mentioned of tough competition in business area and challenges to small start-up
business, the market of clothing (clothes, garment and fashion items) is full of big brands
names with massive outlet system and other selling channel which cost millions of dollars of
operation each year (Collins, J.,2001). The majority of customers can at least once hear the
names such as Mango, Zara, H&M etc. – the biggest retailers of commonage fashion items in
mass market, yet include high fashion brand name with extremely expensive items and
professional business plans. Our company is facing big threats from the beginning with the
possibility of a premature death. Currently, there is a company in Indonesia named Unifit
following the idea of tech-fashion products and gaining certain success in their market, which
urges our group to accelerate the process.
Additionally, the basic principle in this business area is the frequently changing
