TB-1
Test Bank
Chapter 1
Business Communication Foundations
TRUE/FALSE
1. To be successful, an organization needs effective internal and external communication.
ANS: TRUE REF: p. 3
2. The sender and receiver have equal responsibility for achieving the goals of business communication.
ANS: FALSE REF: pp. 4, 11
3. In business communication, senders and receivers strive to establish a common understanding.
ANS: TRUE REF: p. 4
4. The most important goal of business communication is that the receiver understands the message as the
sender intends.
ANS: TRUE REF: p. 4
5. Citing receiver benefits in a message not only fosters a favorable relationship between the sender and the
receiver but also demonstrates use of the you-viewpoint.
ANS: TRUE REF: pp. 5, 13
6. LMN Clothing sent a letter to its credit card customers to give them advance notice of an upcoming sale.
Harry Pasco received the letter, read it, and gave it to his neighbor; however, Harry did not shop at LMN
during the sale. Harry’s action means that LMN has achieved the goal of favorable response.
ANS: FALSE REF: p. 5
7. Achieving the fourth business communication goal—organizational goodwill—is a corporate, not an
individual, responsibility.
ANS: FALSE REF: p. 6
8. An individual’s status within an organization has no effect on the communication process.
ANS: REF: p. 6
9. Serial communication may follow a horizontal path as well as a vertical path.
ANS: TRUE REF: p. 7
10. Efforts to suppress an organization’s open, honest, complete grapevine communication can lead to low
employee morale.
ANS: TRUE REF: p. 8
11. Jackie Parcel works for Hamilton State Bank in Joplin, Missouri. When Jackie communicates with Rick
Spliker, a representative of the Federal Reserve Bank in St. Louis, she is engaging in internal
communication.
ANS: FALSE REF: p. 9
12. Once established, an organization’s culture is static.
ANS: TRUE REF: p. 10
13. Office politics may be positive or negative.
ANS: TRUE REF: p. 10
14. As part of the communication process, the sender must encourage feedback and the receiver must provide
