Kerry Willrich Jr.
Human Resource Management
Trez Jones
Case Study #2
•My career path is currently focused towards marketing, I’ve been working full-time
in marketing for the past 4 years. Upon my graduation this December I plan to
continue on that path. I invite you to visit my digital brand at
www.KerryWillrichJr.com
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•The current trend for marketing professionals is growing at a rapid rate.
•
•The trend of growth for marketing professionals is growing at a rapid rate for a few
reasons. As technology continues to evolve brands are looking for more creative
ways to advertise beyond the traditional methods (tv and print). Additionally, this
trend is growing at a high rate because the millennial generation are requiring
companies to humanize there brands through visual story telling. In one of my
blogs I said. “Millennial customers want a more honest and direct dialogue with
brands, requiring brand to humanize there marketing strategies.” This is becoming
more apparent as each day passes.
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•See graphic below. Link:
http://www.jobsdescriptions.org/marketing/vice-president-of-marketing.html
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•See graphic below for salary outlook for the Huston, TX area. Link:
http://swz.salary.com/SalaryWizard/Top-Marketing-Executive-Salary-Details-Hous
ton-TX.aspx
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•See graphic below of cost of living calculator for salary comparison between
Houston, TX and New York, NY. Link:
http://swz.salary.com/CostOfLivingWizard/Layoutscripts/Coll_Result.aspx
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I feel salaries are higher in New York in comparison to Houston simply because of
two factors, first, the cost of living is much higher in NY then Houston. Secondly,
NY has taxes that Texas doesn’t, such as state income tax.
•Digital Marketing Training – https://econsultancy.com/training
•
Project Management Certification – http://www.pmi.org/