Article Analysis
In this modern era, most developed countries have been guided towards the implement of
an individualistic approach to society, which means, a society that is guided towards
developing principles of independence or self-reliance. The perception of self-success at
any cost has guided business markets to be driven towards financial success, rather than
focusing on the wellbeing of people, and becoming aware of what these issues might
entitle for our future generations. The article “Broken When Entering: The Stigmatization
of Goodness and Business Ethics Education” exposes the perception of our current society
towards ethical behaviors, and proposes different selfless resolutions that can guide people
away from the need of materialism and status.
Nowadays, the significance of unethical behaviors is predominant through mayor
corporations and retail entities, as well as in the core of the western culture. Values of
egocentrism, along with materialism are implemented to children from a very young age.
These perceptions later evolve into a language that compromises their ethical judgments
and drive their thinking ability. The media promotes a language in which money and
power guarantees success in society. The authors convey that Econophonic language, or
the language in which money justify the actions, creates a culture in which having a
revenue is a necessity and that volunteering or showing altruistic behaviors do not become
part of this view, as they do not involve an economic measure. Yet, another view is the
Potensiphonic language, or the language that emphasizes power and supremacy, which
then drives our society to protect their self-interest through intimidation or the damage of
