1 Executive summary.. 1
2 Business description.. 5
2.1 Products available. 6
2.2 Mission: 7
2.3 Objective. 7
2.4 Features: 7
2.5 Uses: 8
2.6 What is unique?. 8
2.6.1 Personality Style Assessment 8
2.6.2 Full and Self-Service. 8
2.7 Industry analysis. 9
2.7.1 Market Summary Analysis. 9
3 Marketing segment.. 10
3.1 Market Niche and Market Share. 10
3.1.1 Market share. 10
3.1.2 Market niche. 11
3.1.3 Target market 12
3.2 Competitive analysis. 12
3.3 Marketing strategy. 13
3.3.1 Product: 13
3.3.2 Price. 15
3.3.3 Promotion. 15
3.3.4 Place/distribution. 16
3.4 Pricing policy. 17
3.5 Advertising plan. 17
3.6 Promotional strategy. 19
4 Operation segment.. 19
4.1 Location. 19
4.2 Production plan. 20
4.2.1 Production process. 20
4.2.2 Detailed production process for cloth lines: 21
4.3 Supplier of raw materials. 22
4.4 Number of Labors. 23
4.4.1 Direct labors. 23
4.4.2 Indirect labors. 23
4.5 Human Resource policy. 23
4.6 Labor Availability. 23
5 Management segment.. 24
5.1 Structure of the Organization. 24
6 Financial segment.. 25
6.1 Initial investment. 25
6.2 Requirement of fixed assets. 25
6.3 Estimation of sales revenue. 25
6.4 Projected Income Statement. 26
6.5 Projected Cash Flow Statement. 26
6.6 Projected Balance Sheet. 26
6.7 Projected Break Even Point. 26
7 Critical risk segment.. 27
7.1 Loadsheding. 27
7.2 Inappropriate sales projection. 27
7.3 Injury to the workers. 27
7.4 Unstable government. 28
7.5 Weak economic condition. 28
7.6 Machinery malfunction. 28
8 Milestone schedule segment.. 29
9 Harvest strategy.. 31
10 Bibliography.. 32
Annex I. 33
Projected sales revenue. 33
Annex II. 34
Fixed assets requirement. 34
Annex III. 35
Depreciation Chart. 35
Annex IV.. 36
Operating expenses. 36
Annex V.. 37
Projected income statement. 37
Annex VI. 38
Projected cash budget. 38
Annex VII. 39
Projected balance sheet. 39
1 Executive Summary
Sampurna Fashion house, established as Private Limited Company is a clothing and
apparel business for women as well as bulk purchase of garments located at New road,
Kathmandu. The company sells trendy clothing and apparel for ladies, such as: Traditional
wears, Office wears, In-fashion wears, Season wears, Party wear. Even the company sells
garments in bulk like Chiffon, Pashmina, raw cotton and khaki. The business provides
service for all age group but basically focused on middle aged women. Sampurna fashion
house remaining very conscious to the corporate social responsibility commits a portion of
the company’s sales revenues to programs that transform the lives of the less fortunate and
abolish the exploitation of children forced into activities such as, rag-picking or marginal
economic activities in the streets, drug trafficking, criminal activities, physical and sexual
abuse, forced labor, and prostitution.
There are lots of fashion house focused in young generation. Sampurna Fashion house
thinks a different way and is focused on those who are in their middle age or above.
Doesn’t it mean that it has clothing only for the middle age and above but the focuses in of
course such group who are not given priority till date. Fashion house believes that all can
look beautiful and Sampurna is option for all age group. Sampurna Fashion house is
destination for a granny and her granddaughter.
Sampurna Fashion House is the requirement of the present situation. It has the potential to
meet the gaps lying in the environment.
Sampurna fashion house is different than those existing in the market. Analysis of the
Nepalese market shows that even though there is lots of fashion house but no such fashion
house has excelled on women of middle age or above such age group and taking into
consideration this fact our organization see lots of opportunities to operate in a Nepalese
market. But fashion has a challenge of its own. Since it is with the idea making people
beautiful there is considerable amount of emotional attachment with the activities being
accomplished by our organization? Clothing is often the medium to show what you are. It
reflects you mood. It is even the medium to show what you are worth of. The selection of
dress reflects a person attitude and personality. So it is very necessary to understand the
customer’s state of mind and design best dress for them. The organization is sure enough
that those challenges can be met with the effective management and best designer clothes
for the customers.
Dressing in now not a problem whether it is Traditional wears, Office wears, In-fashion
wears, Season wears, Party wear or a ramp wear. Our fashion house provide designer
clothes for each and every group may it be a baby girl, teenage girl, a young lady or a
middle aged women or a elder women. We understand the value of time and busy women
do not need to sacrifice his/her valuable time indulging in moving each and every shop
searching for the clothes to match their personality. Even now it’s not a problem for a lady
to buy clothes to her daughter and her mother in a single roof. We even provide clothes in
bulk for the materials like Chiffon, Pashmina, raw cotton and khaki.
1.1 Products available
1. Ladies wears
Traditional wears
Office wears
In-fashion wears
Season wears
Party wears
Ramp wears
2. Bulk garments
a) Chiffon
Plain
Colored
b) Cotton
Painted
Floral
Pattern
Striped
Embroidery
c) Raw cotton/khaki
Plain
Embroider
d) Pashmina
Dyed
Embroidery
1.2 Mission:
1. Delighting the customers by understanding and fulfilling their needs.
2. Service our client’s need promptly and efficiently.
3. Maintain a professional images at all times.
1.3 Objective
1. To lead the market by creating better than the best design to our customers.
2. To help our customers in making their every occasion very unique and memorable.
3. To grab the opportunity of doing business by serving the need of fashion designing.
4. To create value to the customers by proving them timely and quality service.
5. To maintain the same quality results every time.
6. To provide job to many but creative people.
1.4 Features:
1. Few clothes but best designs
2. More emphasis on quality than quantity
3. Traditional eastern wears like kurta and lehengas to be sewn by Indian traditional wear
experts.
4. Nepali wears like cholo, haku patasi and other ethnic wears to be prepared by Nepali
traditional wears experts
5. Other specialized wears like party wears, formal wears and fashion wears to be designed
by professional designers
6. Bring out own designs on every aspects
7. Clothes for middle class plus upper class ladies
8. Bulk delivery if required
9. Clothes prepared as per needs of customers
10. Advices will be offered if asked for while designing for customer’s clothes
11. Delivery on time
12. Clothes of Sampurna Fashion House will be show-cased on broad way fashion show
13. There will be designers touch in every clothes Sampurna Fashion Houseprepares.
1.5 Uses:
1. To be used by middle class plus upper class ladies.
2. Garments for clothes traders having good reputation in Kathmandu and having spread
branches in Nepal
3. Sampurna’s products are all designed to clothe you with dignity and respect.
1.6 What is unique?
1.6.1 Personality Style Assessment
The Style Assessment is done by the designers that help a woman determine the
appropriate styles for her personality. The assessment helps a customer define her
personality by providing her style words (e.g. engaging, romantic, modern) to choose from
along with tips on what clothing works well for her style personality. Style Icons are also
provided to help her visualize the appropriate look. There is normally no fee for the
assessment. The clothes are designed on choice of the customers. Some customers can buy
the readymade products.
1.6.2 Full and Self-Service
“What’s New” Behind the cash wrap area there will be a bulletin board that is frequently
updated and that lists and displays the following details:
Featured Designer – This will show a profile of one of the designers
How to Wear – This will show how to wear a particular item for work, weekend and going
out
Coming Soon – This will feature items coming into the boutique soon
Services – This will list all the additional style services that Sampurna Fashion house offers
Home delivery- if the customer wants it to be delivered the company even has such
provisions.
· Suggest what to wear-it can be possible some are not able to enhance their personality
because they don’t know what they should wear and how to wear.
Sampurna Fashion house believes in bringing the best service to our customers. As such,
all sales associates are made in cash. The Boutique will be available to assist customers
with their Style Assessments, wardrobe planning, special orders and personal shopping. If
a customer is pressed for time, she simply calls Sampurna Fashion House to set up an
appointment and there will be someone there to greet and assist her beyond normal
business hours.
1.7 Industry analysis
1.7.1 Market Summary Analysis
Nepali women nowadays are moving ahead. They want to be more stylish, elegant. Many
of the women in the city area are conscious in their way of dressing. They want to dress up
