28.04.2020
Assignment chapter 3 : Please answer briefly the following questions from “Critical Thinking”
section in pg. 104.
[Q]: English is becoming the world’s business language because the United States is a
dominant military and trading force. Why should Americans bother to learn about other
cultures?
[A]: To succeed in a global market, business communicators will need to become more aware of
their own culture and how it differs from others. Many expanding companies stumble when they
are forced to confront obstacles never before encountered. Significant obstacles involve
confusion and clashes resulting from intercultural differences. The most successful business
strategy has always been based on the grounds of understanding of your foreign partner’s culture
and mentality as part of effective and efficient business communication process. Thus, if we talk
about business rationale for learning more about foreign cultures, we can clearly see that
entrepreneurs who are proactive, curious and inquisitive about other cultures are more successful
in their business then others.
[Q]: We are told to overcome our natural tendency to show ethnocentrism, judging other
cultures by our own values. Does this mean we should accept actions we find abhorrent in
