1
Assignment Cover Sheet
Bachelor of Business (Talented)
Student Name
LY NGOC KHANH VY
Student Number
31211022201
Subject Name
Business Communication
Lecturer
Ms Lynn
Title of Assignment
HOMEWORK 1
Length
962 words
Due Date
Saturday, 23 October 2021 at 19:00
Date Submitted
Saturday, 23 October 2021 at 13:50
Declaration:
❑ I hold a copy of this assignment if the original is lost or damaged.
❑ I hereby certify that no part of this assignment or product has been copied from any other student’s
work or from any other source except where due acknowledgement is made in the assignment.
❑ I am aware that this work may be reproduced and submitted to plagiarism detection software
programs for the purpose of detecting possible plagiarism (which may retain a copy on its
database for future plagiarism checking)
Signature: LY NGOC KHANH VY……………………………………………….
Note: An examiner or lecturer/tutor has the right not to mark this assignment if the above
declaration has not been signed)
2
1. Examples about halo effects, attribution errors and projections.
Halo effects
Attribution errors
Projections
Definition
– The halo effect is a
cognitive attribution bias as
it involves the unfounded
application of general
judgment to a specific trait
(Bethel, 2010; Ries, 2006).
– The attribution error
refers to a person’s
inclination to ascribe
another’s behaviours to
their character or
personality, while
attributing their own
conduct to external
environmental causes
beyond their control.
– Projection is a protective
strategy in which one
attributes one’s own
sentiments, wants, or
characteristics to another
person, group, animal, or
object.
Examples
– A is a really beautiful
worker of T Company. Her
workers assume that she is
– You decide to invite A to
your birthday party but
she is not close to you. You
– Parents who feel like
failures may transfer their
disappointment onto their
initial impression may be
to the circumstance, such
