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Welcome to my clasS
Let’s do this!
OCT 3, 2019
COURSE INTRO
★Course title: BUSINESS COMMUNICATION
★Course ID: BA006IU
★Number of credits: 3
★Text book: Guffey, M. E., & Loewy, D. (2016). Essentials
of Business Communication, 10th edition. Cengage
Learning.
COURSE ASSESSMENTS
Assessment component Assessment form %
A1.Process assessment Group Presentation,
Assignments, Team Project
50%
A2.Midterm assessment Midterm Exam 20%
A3. Final assessment Final Exam 30%
COURSE OUTLINE
Week/Class Content
1Chapter 1: Communicating in the Digital-Age Workplace
2Chapter 11: Professionalism at Work: Business Etiquette,
Ethics, Teamwork, and Meetings
3Chapter 12: Business Presentations
4Chapter 2: Planning Business Messages
Chapter 3: Organizing and Drafting Business Messages
CHAPTER 2:
Planning Business Messages
The Communication Process
?
THE COMMUNICATION PROCESS
DEFINING YOUR BUSINESS
WRITING GOALS
★Purposeful
★Economical
★Audience-oriented
INTRODUCING THE
3X3 WRITING PROCESS
PREWRITING DRAFTING REVISING
Analyze audience & purpose.
Anticipate audience and its
reaction to message.
Adapt message to audience.
Research background, collect info.
Organize info. Draft first version.
Edit for clarity. Proofread.
Evaluate whether the message
will accomplish goals.
INTRODUCING THE
3X3 WRITING PROCESS
PREWRITING DRAFTING REVISING
Analyze audience &
purpose.
Anticipate audience and
its reaction to message.
Adapt message to
audience.
Research background,
collect info.
Organize info.
Draft first version.
Edit for clarity.
Proofread.
Evaluate whether the
message will accomplish
goals.
PACING THE WRITING PROCESS
PREWRITING:
DETERMINING YOUR PURPOSE
Two important questions:
★Why am I sending this message?
