Type
Essay
Pages
3 pages
Word Count
2696 words
School
International university
Course Code
Business Communication

business communication

January 6, 2020
Welcome to my clasS
Let’s do this!
OCT 3, 2019
COURSE INTRO
Course title: BUSINESS COMMUNICATION
Course ID: BA006IU
Number of credits: 3
Text book: Guffey, M. E., & Loewy, D. (2016). Essentials
of Business Communication, 10th edition. Cengage
Learning.
COURSE ASSESSMENTS
Assessment component Assessment form %
A1.Process assessment Group Presentation,
Assignments, Team Project
50%
A2.Midterm assessment Midterm Exam 20%
A3. Final assessment Final Exam 30%
COURSE OUTLINE
Week/Class Content
1Chapter 1: Communicating in the Digital-Age Workplace
2Chapter 11: Professionalism at Work: Business Etiquette,
Ethics, Teamwork, and Meetings
3Chapter 12: Business Presentations
4Chapter 2: Planning Business Messages
Chapter 3: Organizing and Drafting Business Messages
CHAPTER 2:
Planning Business Messages
The Communication Process
?
THE COMMUNICATION PROCESS
DEFINING YOUR BUSINESS
WRITING GOALS
Purposeful
Economical
Audience-oriented
INTRODUCING THE
3X3 WRITING PROCESS
PREWRITING DRAFTING REVISING
Analyze audience & purpose.
Anticipate audience and its
reaction to message.
Adapt message to audience.
Research background, collect info.
Organize info. Draft first version.
Edit for clarity. Proofread.
Evaluate whether the message
will accomplish goals.
INTRODUCING THE
3X3 WRITING PROCESS
PREWRITING DRAFTING REVISING
Analyze audience &
purpose.
Anticipate audience and
its reaction to message.
Adapt message to
audience.
Research background,
collect info.
Organize info.
Draft first version.
Edit for clarity.
Proofread.
Evaluate whether the
message will accomplish
goals.
PACING THE WRITING PROCESS
PREWRITING:
DETERMINING YOUR PURPOSE
Two important questions:
Why am I sending this message?
What do I hope to achieve?
Primary purpose: to complete the work assignment
Secondary purpose: to make yourself look good and to earn
an excellent grade.
PREWRITING:
ANTICIPATING AND PROFILING
THE AUDIENCE
Primary Audience
Who is my primary reader or listener?
Personal and professional relationship?
What position is held in organization?
How much is known about topic?
Persons education, beliefs, culture, attitudes?
Will reaction be neutral, positive, or negative?
PREWRITING:
ANTICIPATING AND PROFILING
THE AUDIENCE
Secondary Audience
How is secondary audience different from primary?
Supply more background information?
Reshape message for secondary audience?
Remember that receivers
will be thinking ….
WIIFM
(What’s in it for me?)
PREWRITING:
MAKING CHOICES BASED ON
THE AUDIENCE PROFILE
Profiling your audience helps you to make decisions
about shaping the message.
What language is appropriate
Whether your tone should be formal or informal
Whether you are free to use specialized technical terms
Whether you should explain the background
Whether the receiver is likely to feel neutral, positive or
negative about your message.
PREWRITING:
FACTORS AFFECTING CHANNEL CHOICE
Message importance
Amount and speed of feedback
Need for permanent record
Expense
Degree of formality
Confidentiality and sensitivity
Receivers preference
Receivers technical expertise
COMPARING RICH AND LEAN
COMMUNICATION CHANNELS
Face-to-face
conversation
Telephone Video Chat Email IM
Letter Memo Blog Report Wiki
Channel Strengths Weaknesses Expectations When to Choose

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