Cover Email:
Dear Mr. Rxxx:
Thank you for providing us with the information to prepare this proposal. From the input we have
received from both you and Mxxx Pxxx, you have clearly thought through every aspect of your sales
challenges and the solutions required. We are convinced you have identified all of your challenges
correctly and are glad to respond.
Our recommendations and investment are detailed in the attached proposal.
Bottom line: The program we are recommending will achieve all of your desired goals and
objectives. It will have additional benefits that will accrue to you at no cost, and we detail those in the
proposal.
You identified three areas in which we should concentrate the training efforts:
1. Increase sales productivity to grow Merrimac River Enterprises (MRE)’s core business and
maintain a strong financial model.
2. Expand MRE’s existing customer base by fine-tuning and adapting the sales training to meet
the different development needs of the regional direct teams, channel account managers, and
business development teams.
3. Enhance managers’ leadership ability to become sales coaches who develop their teams to
identify and solve customers’ emerging points of pain.
We can be of significant value to you in all three areas. Further, we add value with basic sales
“blocking & tackling” fundamentals that support your objectives. These fundamentals include
• Adjusting selling styles to match customer behavioral styles
• Building stronger and longer lasting relationships with clients
• Successfully shifting from “product-focused” to “solution-focused” selling
• Gaining higher levels of repeat business from existing or dormant accounts.
We look forward to working with you on this important initiative.
Sincerely yours,
XXXXX
Manager
CRKInteractive Company
The Attached Proposal.PDF
TABLE OF CONTENTS
Client Needs and Solution 3
Needed!3
Solution!3
Ten Key Benefits to Client for Selecting CRKInteractive 3
Critical Factors for Success 4
CRKInteractive Methodology to Achieve the Outcomes You Want 5
Our Approach—Creating the Best Program for Client!5
CRKInteractive Core Competencies!6
Recent Clients!7
What Sets CRKInteractive Apart from Others?!7
Workshop Methodology!7
Implementation Time Frame 8
Investment Summary 8
Investment Analysis 9
References 9
Testimonials 9
Client Needs and Solution
Needed
A modular sales development system for MRE’s sales organization that will produce the following measurable
results over the short and long term:
1. Enhance the professional sales skills of the organization.
2. Articulate how MRE’s value proposition aligns to customer’s strategic business objectives.
3. Establish a comprehensive sales process to leverage previous success, qualify new opportunities, and
sell the value of doing business with MRE.
4. Help the management team to coach and successfully implement the “common” sales process to
achieve the above results.
5. Minimize costs and lost selling time in delivery of these workshops while achieving the desired results.
Solution
The MRE sales training solution is a customized solution with the option to utilize a blended learning approach.
Content will be based on MRE’s specific business needs and will incorporate components of CRKInteractive’s
“Customer Focused Selling” and “21st Century Leadership” series.
We will provide an easy-to-use process that sales people can incorporate into their daily activities and
managers can reinforce through coaching. Customer Focused Selling will raise the performance level of the
entire organization to reflect the best practices of top performers. Participants will quickly unlock their potential
for more sales, higher profits, and improved ROI.
