Advancement in technology has improved over the years that most businesses and
organizations are effectively using a database that is integrated to collect data resources.
The size of the volume data is organized and integrated so it can be used to improve
decision making as well as other factors. With competition increasing, businesses must
look for opportunities to offer products that meet the consumers’ demands. “Information is
the knowledge gained from processing facts and figures. If a small business has a well
management information system, it can gain competitive advantage in a very competitive
market, for example; small businesses can be in position to gather data about the
demographics of a targeted market or needs and wants of people in those markets, this
gathered information can be processed and used to create competitive decisions.” (Karehka
Ramey, 2013) The management information system that encloses data from the shoppers,
such as the types of goods that interest them, can be a great source to meet your target
market demands. It is an advantage to use this information to satisfy your consumer’s
needs and also making the information a frontline to gain and maintain an upper hand over
their competitors.
While having the database can be an advantage to the company, it also has a major
guideline that it must follow to make sure that the company is in compliance with the
