As Amazon continued to grow, its evolution accelerated and reached new heights with
new products and innovation for their everyday consumers. With this evolution, customers began
to see more and more that Amazon is here to make every day people’s lives, in this case college
students, easier, affordable, and more efficient. This is evident when Amazon released the Kindle
Fire HD, the Amazon Echo, and a new member to the Amazon fleet.
As stated previously, Amazon began as an online store for books and then they created
the Kindle that had thousands of books all in the palm of your hand. People loved it. Kindles
were flying off the shelves but Amazon still felt very limited with the Kindle only able to display
books so they stepped it up a notch. In September 2012, the Kindle Fire HD was released to the
public (Amazon.com). The Kindle Fire HD is an E-reader as well as a tablet. For everyday
college kids, the Kindle Fire HD was a blessing. Being a Kindle, it had thousands upon
