Abstract
Early December 2013, retail giant, Target, announced that their data was hacked, resulting
in millions of credit card numbers to be stolen. Criminals forced their way into the system,
gaining access to guest credit and debit card information, the information included names,
mailing addresses, email addresses, and phone numbers (Target, 2015). Cyber criminals
were able to hack their way into Target’s system in order to steal crucial information.
Target (2015) states that up to 70 million individuals may be affected. It took only 19 days
for the group of cyber criminals to steal the personal information of 70 millions people
from Target’s database, but it will take the retailer much longer to recover from the
massive theft (Fairchild, 2013).
Target is a company that has been around for over 100 years. The first Target,
which was actually named Daytons was first opened in 1902 (Target, 2015). Dayton
Company planned to form a new discount chain store, thus creating Target. This major
change in company history took place on May 9th 1961. After a decade of significant
growth, Dayton’s transforms itself from a regional department-store company to a national
retailer (Target, 2015). Target has been run successfully without many major actions of
failure. Currently, the Target Corporation is a US $73 billion general merchandise retailer
headquarter in Minneapolis, MN, and the company employees 361,000 employees globally
(Hirsch & Strawser, 2014, p. 119).
In the 21st century Cyber Crimes are at an all time high, and because it is at an all
time high, criminals are constantly on the lookout for vulnerabilities within organizations.
BUS 5213 Managerial Decision Making—Dr. Beckwith
One reason for this according to Pricewater House Coopers LLP (2014), a firm that
specializes in
A Successful Photography Studio
Businesses are run by a multitude of different owners, from different ethnicities,
cultures, and different times of their lives. . Businesses big and small both need a plan and
a model to follow to have a successful business. Kwicien (2011) states that a business plan
is a road map and a guide that should articulate your business purpose and your mission.
This is a crucial step in any business. This de#nes how the business will be run, what
customers are the target market, how production will occur, projected sales, and much
more. This is the ultimate guide of how a business would be run. The business plan
answers questions such as, who are your customers, what is your value proposition, how
will you grow your business, how much realistically can it grow, will it still be pro#table,
and what resources will you need to make it all happen.
The Business
Just Snap Photos Inc, is a local photography business located in Athens Texas. They
are a small business of just two people, the owner and an assistant. The struggle is a
major photography studio chain is right down the street from Just Snap’s studio. This
chain is a national company and they draw a lot of business away from Just Snap. This is
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BUS 5213 Managerial Decision Making—Dr. Beckwith
because they are nationally known. Just Snap is struggling to increase their revenue to
purchase upgraded equipment and to draw in new potential clients. Just Snap needs a
business plan that will not only increase their revenue and bo.om dollar pro#t, but also
gain new clients that will continue on coming back time and time again.
Photography has come quite a ways since the era of #lm. Pictures can now be
taken with digital cameras and the photos are instantly available to print, and with
cameras increasing in quality and decreasing in price many people are buying their own
cameras and taking their own pictures. According to professional photographer Talbert
McMullin (2012) technology puts be.er photos in the hands of amateurs, and easier
photography means fewer customers. This makes owning a studio that much more
