ASSIGNMENT #1 – BUSINESS 100
NAME: LINDSEY PERKINS
STEP 1: PRODUCT LIFE CYCLE
Background Information Needed to Answer Question #1:
Review the Sales Report below for Alikay Naturals Moisturizing Black Soap Shampoo.
As you recall from our learning, here are the four phases of the product life cycle:
QUESTION 1:
What phase of the product life cycle is the Moisturizing Black Soap Shampoo currently in?
Introduction
Maturity
Growth
Decline
Describe why you selected that phase using sales report data and what you know about the
product life cycle in the box below:
